10 Ways to Get Your Emails Opened and Read

Here are 10 ways you can use immediately to get your emails opened and read starting today.

1. The “How-to”

This strategy has been used for a long time, and it’s still very effective. It is an easy way to come up with a subject line as it reveals to your reader that you will teach them how to do something. For instance, “How to Make $100 in Two Hours” or “How to Lose 3 Pounds in a Day”.

2. The Big Benefit

In your content, you have emphasized the benefits of your product over its features. To make it more appealing, identify the biggest benefit and use it in your subject line. This will likely attract your email subscribers and increase your open rate. Try it and see your open rate start skyrocketing.

3. The Numbered List

Numbers have something almost magical, especially when used in headlines and subject lines. Using a subject line such as “Top Seven Reasons You Aren’t Losing Weight” will have a greater impact than “Reasons You Aren’t Losing Weight.” This is because it prepares the reader on the content that follows.

4. Create Anxiety

By creating a sense of urgency, you can increase your emails open rate. For instance, “Hurry While this Offer Lasts and Get a Free Kindle Book Today.” You can also demonstrate to them that they will lose out on a valuable offer. For instance, “Save 20% by purchasing this Kindle book today. This offer ends at midnight.”

5. Keyword Bait

If you are sending your emails to a targeted list, then you can include keywords related to their field to increase open rates. For instance, if your list is made up of bloggers, using words like SEO, conversion rates, search engine, and Google algorithms in your subject lines will trigger your readers to open your emails.

6. Story Starters

Everyone loves stories and having a subject line that introduces a story will make people open your emails. For instance “In the course of doing my morning chores, I noticed something different with my…”. This will bait your readers to open your emails so as to read more.

7. The Eyebrow Raiser

If you can come up with an intriguing subject line that will raise your readers’ eyebrows, then you will have won them over and they will open your email. For example, “Why Chia Seeds are The New Weight Loss Pills” or “5 Foods That Can Make You Lose Weight in 3 weeks.”

8. The Curiosity Raiser

This is where you are not telling your readers anything in the subject line, yet you spark curiosity for them to open your email. For instance, “This is B.S!”, “What was I thinking?”, “Never Again!”, etc.

9. Ask a Question

A question compels a reader to think and look for answers. For instance, “Is he the right partner for you?”, “Would paid searches improve your search engine rankings?”

10. Discover Astounding Secrets

Using words that evoke curiosity does wonders for your open rates – words like secrets, astonishing, amazing, and discover.

How to Write a Catchy Tagline

You have everything set, and your product or website is ready for launching, but one thing is stressing you out – the tagline. Should you spend a lot of time coming up with the best tagline?

Surprisingly no.

You can use a proven shortcut for writing a perfect slogan that grabs peoples attention and let them know that your product is the right one for their needs.

You may be asking- what is the shortcut? Surprisingly again, it involves letting your customers come up with the right tagline for you.

But first, here are several things you need to know about coming up with your perfect tagline.

1. Your tagline needs to articulate precisely what you are offering, and it needs to portray you positively to your target market.

2. It should be authentic- it’s very hard to come up with an entirely different product; the odds are that whatever it is that you are selling is being sold by a lot of other people out there too. However, you can stand out and be different by portraying it in a different way than the usual way.

3. It needs to be precise and concise. Competition is getting tougher every day, and you have to be straight to the point if you want to win the reader over.

By keeping these three points in mind, you can come up with a tagline. What do your product or service users tell you about it? Do they tell you about the problem it fixes?

By knowing what your customers are saying about your product will help you come up with a perfect tagline for your product.

There is a career coach that kept hearing teenagers say that they don’t know what they want to become when they grow up! However, she resisted the idea of using this phrase on her clients since most of them were adults and she thought it would offend them. However, once she decided to add it to the top of her website, the number of inquiries dramatically increased for her.

Two beginner software designers were demonstrating how their software worked to venture capitalists. One of the investors exclaimed, “That’s so simple, even my mother can do it” Boom! Their tagline was born.

One author wanted to speak about male-female communication to people in a certain seminar; she explained a scenario where a man and woman were trying to communicate, but they could no understand one another. One gentleman from the crowd yelled “Can’t she see that I am watching the game?” and that’s how her tagline was born.

What I’m trying to bring out is that your tagline should bring out what your customer feels. As you know from the previous scenarios, you don’t need to put pressure on yourself to find the best tagline; instead, just listen to what your customers say about your product or service.

21 Ways to Improve Your Facebook Page’s Reach and Engagement

  1. Did you just create a new page? Send invitation requests to everyone and anyone you know, including your friends and family. Your main aim at this time is to get a fan base that will attract more people.
  2. Offer something in return, maybe an eBook, but only when they LIKE your page. This will motivate people to do this. It works in the same way as offering an eBook for subscribing to an email list.
  3. Hold competitions – lots of them. Contests will grow your fan base at a greater speed because everyone like contests because they are fun and someone can win something. Contests are a better way of building your list because you don’t seem like you are promoting your page. In the end, it is a win-win situation for everyone.
  4. Ask questions. People like responding to ideas and to give their opinions especially on a hot topic. It has been found that questions encourage more engagement than statements. In fact, it gets double the number of comments.
  5. There is even something more engaging than questions. And that is fill-in the blank posts. These generate nine times as much engagement as regular posts. For instance: One thing I hate about relationships is_____
  6. Add a Facebook Social Plugin to your blog or website. There are marketers who have yet to do this, and it has been proven to increase business, get more exposure, and get more fans.
  7. Did you publish a new blog post? Well, post the intro on your Facebook page and link to it on your site.
  8. Make use of videos and photos whenever possible. Images and videos get shared 2-3 times more than written content.
  9. Include links to your Facebook page in your content whenever possible. Add the link to your email signatures, blog posts, articles, and other social media platforms as well as forums. This will help you grow your fan base.
  10. Post interesting content. It’s better to post quality and engaging posts once or twice a day than posting uninteresting posts regularly just to remain relevant.
  11. Post current events. Anything that is current or news for your specific niche will attract attention. Being one of the first few people to break the news happening in your niche will get you the attention you are looking for, for you page. You can use Google alerts to help you stay abreast of current events and breaking news.
  12. Advertise. Invest in advertising your page. After all, your list of Facebook fans will help you generate a mailing list. Therefore, it can pay to build that fan base quickly, and advertising will help you do that easily.
  13. Keep your ads fresh. Rotating your ads on a daily basis is the best way to keep your fans interested in clicking on them. Anything they saw yesterday may not be interesting today, therefore, you must keep it fresh if you to remain on their radar. Conversion rates can drop by 50% by the 2nd day if the advertising remains the same.
  14. Offer ‘specials’ to your Facebook fans. For instance, you can give special bonuses or product discounts when they place an order for your product or service.
  15. If you are selling something, use words like coupon or $ off. These two keywords have been proven to produce higher response rates. Taking several dollars off tends to produce twice the results of offering a discount on the regular price. This is because most people, including me, don’t like doing the math.
  16. Give people a good reason to like your page. Incentives work great, but you can also give a reason. For instance, LIKE our page BECAUSE we want to reach out to as many people as possible.
  17. Remember one rule – the shorter the post, the higher the rate of engagement.
  18. Post when most of your fan base is online. User engagement statistics show that Facebook users are mostly online between 8am-8pm. Of course, you will need to study your fans to know when they aren’t busy or aren’t working. However, if your fan base is scattered all over the planet, you can post almost anytime.
  19. Share other people’s posts. You can notify someone that you have shared their post by writing their name on the status. Facebook will send a notification alerting them of being mentioned.
  20. Have a perfect header image. If you don’t have skills to make one, pay someone to do it for you. You need to make an outstanding first impression.
  21. Engage. Engage. Engage. Respond to comments. Like other people’s content and always maintain positivity.

Sell More With These Content Writing Tips

Exceptional content is the key component in the success of your message, in generating traffic, and in selling your product or service.

All the same, there are many other elements that will make your content more effective with your readers and prompt them to take the action you want them to take.

Here are some tips on making your content more effective:

  1. Be mindful of your readers, instead of the search engines. So many blog writers focus on creating content for Search Engine Optimization, and they fail to realize that it is about the reader rather than a Google page rank.
    People crave quality content that helps them in solving a problem, provides essential information, or gives them entertainment. It is critical that the reader be the priority in your creation of content. This enables you to get and hold their attention and lead them to make a purchase.
  2. Your readers are more important than your program objectives. A portion of what adds fuel to the social media fire is that people want to know how to make a successful business from these platforms. Internet marketers clamor to find out what content to put on Facebook or which tweets will be profitable for their business.
    This approach does not have the reader as the most important element, and will not add any profits to their bottom line. You must determine what your audience wants, and decide on the best means to deliver that needed content. It is never about the social media venue… but it is about giving people what they want.
  3. Realize that is okay for readers to share, download, or embed your content, because this generates more traffic to your website and get you more readers of your content. It will work against you if you think that your content has to remain only on your website. This limits both your readership and your profits. Think of your content as spokespersons on a global tour to tell the world about you and your site and allow that content to lead them to your website and products.
  4. Determine to be prolific by writing one article or blog post per week. This quantity will increase as you produce content on a more consistent basis. Create quality content and keep tabs on what gets a rise out of a large number of your readers. Check what produces the most reader responses. This is a good gauge of what your readers need or want.
  5. Maintain a sense of open mindedness and flexibility.
    You may have a plan of what content you will produce for readers or video viewers on a given topic that you selected for them. However, they may provide you with subordinate topic in your content based on their comments and reactions to what you produce. In short…give them what they want.
    Readers love to interact with the blog or content creator, and your follow up interaction speaks volumes about you, as does your content.
    You can always revisit your plan at a later time. What has fired them up now is what will profit you in the present, and can also lead to future sales.
    For instance, you may have a blog series lined up about how the media operates.
    Then some celebrity does something deemed crazy or some other antics, which gets them an inordinate amount of free publicity. Your readers get fired up about how they can get free publicity for their business. You have to go with what the reader wants. This is a win-win situation for for both of you.
    You can bring in experts to interview on a topic that is the most interesting to your readers and again easily give the visitors exactly what they are looking for.
  6. Commit to your blog posts and give responses to reader comments, observations and replies. Also do this for Twitter or any form of social media that you use.
    Readers love to interact with the blog or content creator, and your follow up interaction speaks volumes about you as much as your content does. This is one major thing you can do that shows your readers that you care about them and not their money. It also shows class on your part, and it has the potential of long term profits for you.

The BIG Picture – How to Attract More Customers Through Digital Marketing Strategies

Introduction

Let us say you are a small business owner. Your business may be a brick-and-mortar business, or it may be an online business. And you want to attract more paying customers to your business.

You can attract more paying customers using offline methods (TV ads, fliers, postal mail direct marketing, and so on). And you can attract more paying customers using online methods (using digital marketing strategies – online advertising, content marketing, social media marketing, and so on).

On this website we will cover how to attract more customers online through digital marketing strategies.

The Main Pieces

There are many pieces that have to work together to attract more customers online. It is my attempt here to simplify these pieces and show you an overview – the BIG picture – of how the various pieces fit together to attract more customers for your business online – through digital marketing strategies.

Let us start with the basics…

You need three things to attract more paying customers online, i.e., using digital marketing strategies. These are obvious to most people:

  1. Something to sell
  2. Some to sell it to
  3. Someone who actually buys

In other words, you need:

  1. Something to sell: You need to have products and/or services to sell
  2. Someone to sell to : You need to have identified your niche market along with their frustrations and desires, you need to identify your clear marketing message, and you need to get traffic
  3. Someone who actually buys: You need to have a process to convert prospects into customers, i.e. sales conversion

Something to Sell (Products/Services):

Here are the types of products or services you may have that you are looking to sell:

  1. You already have existing physical products or existing services.
  2. You can create information products (information that help people to solve their problems)
  3. You can create services that help your customers

If you have existing physical products or services to sell, you are ready with your product/serve to sell.

However, if you want to sell information products, here are the 3 types of products you can sell:

  1. Private Label Rights (PLR) Products: You can buy the rights (PLR) to products others have already created, and sell them as your own
  2. Affiliate Products: You can sell products created by others and get paid a commission
  3. Own Products: You can create your own info products, and sell them

If you want to sell services, here are 3 types of services you can sell:

  1. Consulting: You consult with your customers and advise them on how to solve their problems
  2. Coachiing: You hand hold them as they work to solve your customers’ problems
  3. Done For You Services: You do all the work to solve your customers’ problems

Someone to Sell To (Niche, Marketing Message, Traffic)

You want to find some one who is willing to pay for your products or services, and also have the ability to pay for them. The three main steps are:

  1. Identify your niche (your target audience demographics, also knows as their ‘avatar‘, then be able to document their fears, frustrations needs, and desires better than they could express themselves)
  2. Come up with a marketing message that addresses their fears, frustrations, needs and desires
  3. Get traffic

Traffic is of 3 types:

  1. Cold traffic: People who don’t know you yet, and don’t trust you yet because they don’t yet know you
  2. Warm traffic: People who have communicated with you by signing up for your free report, or also bought a very low priced (tripwire) product
  3. Hot traffic: People who have bought more than once from you, they know, like and trust you a lot. They are looking for your next offer so that they could buy it quickly, and are vocal advocates of you and your offers to their friends

Two methods to get cold traffic:

  1. Paid traffic: You buy advertising (such as Facebook advertising, Google advertising, YouTube advertising, Bing advertising) to generate traffic. Paid traffic is also known as inorganic traffic. It provides quick traffic.
  2. Free traffic: You get traffic by posting on blogs, social media, and YouTube. Free traffic is also known as organic traffic. Free traffic takes much longer than paid traffic to actually get traffic.

Someone Who Actually Buys (First Prospects, Then Customers)

The methods used to get people to buy depends of the type of traffic they are targeting:

  1. To get cold traffic to buy: You need list building and content marketing.
  2. To get warm or hot traffic to buy: You need email marketing and sales funnels.

One of the key skills you need to get people to buy is copywriting – being able to write convincing “copy” that will convince people to take action on what you ask them to. This includes the ability to write captivating headlines.

Summary

So there you have it. The big picture of what you need to attract more paying customers using online digital marketing strategies.

Time to relax your body

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Enjoy thermal experience

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Relaxation at its absolute best

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Beautiful Product Pages

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New Collection

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