Digital Marketing Internship Class 1: Identify Your Niche

Photo by Will Francis on Unsplash

I joined DigitalDeepak’s Digital Marketing Internship program. Here is what I learned in the first class of the internship.

Isn’t the Online Market Space Too Crowded Already?

I have always wondered if the online market space was not already too crowded? Is there any hope for digital marketing in this crowded space?

I learned that because of an ever-expanding market and the reality of how the economy is changing globally, market needs are always expanding, and there definitely is hope.

I also learned that “deciding where to compete is half your success”. If you are able to find a market need and create products and services to meet that need, then you won’t need to be pushy to sell them to the market, because the market will already be convinced to buy from you. Hence all the more reason for hope for digital marketing.

The ONE KEY That Will Unlock Digital Marketing Markets

The person who makes the most money is the one who solves more problems.

For digital marketing success, you need to LISTEN to understand what your market wants, and you also need to TELL them how you are solving their problem and what value you are providing to them.

Digital marketing is more about marketing than about digital.

The one key skill you need that will unlock digital marketing success is COMMUNICATION skill. In this course we will be having a key focus on communication and writing skills

Is Digital Marketing Dying?

With the amount of AI (artificial intelligence) that we see abounding in the world today, a question that comes up is, is digital marketing dying, since automation tools and bots are doing much of the work today?

The number and quality of the needs in the world are going up rapidly, and so are the solutions that meet these needs. Marketing is also increasing for bringing these solutions to market. Digital marketing is marketing plus technology. With increasing technology and increasing marketing needs, digital marketing is here to stay. The tools and technologies may change, but the need for digital marketers will keep increasing. And Integrated Digital Marketing is the way to go.

How Integrated Digital Marketing Works

The starting point of integrated digital marketing is content marketing. Content marketing is simply sharing content to the audience that they find very useful.

Then share the article on social media and use search engine optimization (SEO). Search engines will see this article is being shared a lot and will drive more traffic to it.

The next step is email marketing. When you publish a new piece of content, you can email your list and let them know.

You can then add paid advertising.

As you build trust with your audience, you can start offering them your solutions and convert them to buyers.

Starting Off Your Digital Marketing Journey – Find Your Niche

The first step in your digital marketing journey is for you to decide which niche you are going to specialize in.

The Riches are in the Niches!

To choose your niche, ensure that you are strong in the following 3 attributes for the niche:

  • You have talent in the niche
  • You are passionate about the niche topic, and,
  • There is good market opportunity for the niche.

Go deep into a sub-niche. Specialize in the sub-niche.

You can charge higher the more you specialize in a sub-niche just like a brain surgeon charges more than a general physician.

Remember that you need to become No. 1 in your niche, so that you stand out in people’s mind space. Hardly anyone remembers the No. 2 in your niche.

Finding Your Niche

To find your niche, you need to do market research, keyword research and competitor research. Some of the tools you can use are – Adwords Keyword Tool, Ubersuggest, Answer the public, ahrefs (paid tool), Moz, SEMrush, Search Console, KeywordTool.io, and google autosuggest.

Conclusion

What we learned in the first session helped us to leap frog into the world of digital marketing. Looking forward to the second session now…