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Most of us have come across the word “branding” in our lives. We hear about branding companies have. So, do only companies need branding? We will come back to that in a moment. First, let us understand what branding really is. What is Branding? “A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” (American Marketing Association). So who needs branding? Is it only companies? We see that popular sportspersons and...

Photo by Blake Wisz on Unsplash In my previous post, I described what we learned in class 1 - where we came up with ideas of niches, realizing that “the riches are in the niches.” In our second class, we learned the importance of creating a “Customer Avatar.” So, what is a Customer Avatar? Why do we need one? What are the benefits of having a clear Customer Avatar? How to create a Customer Avatar? And how to use the Customer Avatar? Read on to know… What is a...

Photo by Will Francis on Unsplash I joined DigitalDeepak's Digital Marketing Internship program. Here is what I learned in the first class of the internship. Isn't the Online Market Space Too Crowded Already? I have always wondered if the online market space was not already too crowded? Is there any hope for digital marketing in this crowded space? I learned that because of an ever-expanding market and the reality of how the economy is changing globally, market needs are always expanding, and there definitely is hope. I...