13 ways to make Your Landing Pages Convert

The question everyone seems to be asking is “How can I get my landing pages (squeeze pages) to convert at unbelievable rates?” Here are 13 actions that you can take when constructing every landing page to increase your conversions.

  1. The first question you must ask yourself is “who am I talking to?” Essentially this boils down to who they are, and what exactly do they want. However, the even bigger aspect involves using the appropriate words and images to appeal to certain customers that come into contact with your squeeze page.
  2. The most common mistake that people make when it comes to crafting a squeeze page is believing more is better. That belief would make sense if people would pay attention, read all the information, and then act accordingly. Sadly, that is not the case. The overwhelming majority of people will see a crowded page, become bored or anxious, and leave the page. KEEP IT SIMPLE and think about the average person’s attention span (3 seconds).
  3. Split-test EVERYTHING. Use “Google website optimizer” and test it all (graphics, opt-in button, fonts, your colors, headlines, etc…)
  4. Remember everything should trickle down from the headline. So different font colors and sizes are fine, but that headline should be your one concrete focal point that immediately captures everyone’s attention.
  5. Consistency is the key. Do not list information that could ever be perceived as being counter-intuitive to the point. For example, do not construct a headline that reads “The unbelievable benefits of weight loss” and then include bullet points that focus on the benefits of exercise. Inconsistencies lead to confusion, which leads to losing potential customers.
  6. This might sound obvious, but make sure your sales page and squeeze page are centered around one another. In other words, do not have a sales page that informs readers about strategies to generate traffic and then have a squeeze page that refers to internet marketing in general.
  7. Be enticing and sell the benefits. You are not just selling a dish. You are selling the sweet and zesty taste of the sauce, the tender portion that brings satisfaction to all, and the smell that fills up a room.
  8. Disregard your personal opinion. You might think that you found the greatest headline, bullet points, and color scheme, but in reality, it boils down to the central question (“what converts the best?”). Remember #3. TEST EVERYTHING.
  9. Think “above the fold.” Remember, your squeeze page is likely to extend past that fold, which divides a computer screen into what people see without scrolling and the bottom that is accessible to those who choose to scroll. The difference is that those who want to scroll should be the individuals who have not made up their minds. So that means the non-scrollers should see the most important stuff (the headline, bullets, and opt-in form) – even if they don’t scroll down.
  10. Tell them what needs to be done. Apparently, your visitors are looking for something. Why else would they be on your squeeze page? Do not be long-winded. Simply tell them what they are getting and what they need to do.
  11. Colors make a difference. It may be hard to believe, but distinct colors have been shown to convert more often than others; however, these colors vary based on your offers and audience. So try some different colors and test, test, test.
    Note: Try introducing opposite colors from the color wheel to your page and see if that helps.
  12. Radiate true characteristics. This means putting your contact information at the bottom of the page, displaying your logo, including concrete testimonials that sound great, and including how long you have been in business. Additionally, you can include any awards or certificates that show legitimacy. Remember, DO NOT clutter the page.
  13. Ask questions. The best squeeze page tactic is to simply ask questions that can be answered with a “yes” or a “no.” For example, “Would you like to lose 15 pounds?”, “Do you want to be loved by everyone?”, “Would you like to look 5 years younger?” Just by being on your website they are in a so-called “yes frame of mind,” which essentially means introducing these types of questions almost guarantees they will choose to opt into your list.

Is Your Website Losing you Business?

Are you aware that you can actually decrease your number of sales by offering too many different products or services on one website?

For example, your one website could provide SEO advice, Facebook page services, and a website building service. A customer could then visit your website with the intention of having a professional Facebook page built and end up not taking advantage of your Facebook page services merely because they see tons of information concerning your SEO advice and website building services.

After leaving your website, that same customer goes to a website that offers just the Facebook services and decides to invest with them.

So you have to ask yourself “What did I do wrong?” Well, the problem was that your one website offered too many services and did not cater to the ONE particular service that the customer intended to invest in.

The solution to your problem is just to build “microsites” for each one of your services. By doing this, a customer would see only one service being offered and ask themselves “is this the service that I am willing to invest in?”

You might be thinking something along the lines of “What exactly is a microsite?” Well, a “microsite” is just a bunch of pages that are all directed toward one specific micro niche.

Another quick point to make is that “micro sites” do more than help spread out different products or services. These sites actually allow you to cater to various groups of customers in a more efficient way.

For example, you could offer accounting services to both businesses and individuals. By creating two different sites, you would be able to handle those two groups of clients better, while also drawing in new customers.

Another valid example would be if you sold information on ways to make money blogging and on traffic generation. You could create one “microsite” for each distinct service.

There are several other reasons why “micro sites” are effective?

  1. The customer will tend to perceive you as the expert in the one particular service they want to invest in because they see that you are offering that one specific service. As a result of that, they will be more likely to trust you, which essentially means that they will be more likely to give you their money.
  2. Website ranking just got a lot easier. By offering one service on one website your search engine rankings could skyrocket, which is obviously good for business because it inspires trust and allows you to be found more often by more people looking for that one service.
  3. “Microsites” keep you from having all of your eggs in one basket. Many unexpected things can happen to one website such as that website becoming unfavored by Google. If you offer 5 services on that one site that could essentially cause problems to your entire business. However, “micro sites” split up all of your professions so that one unexpected problem to one site only affects one area of your business rather than every aspect of your business.

The only so-called “catch” to this “microsite” technique is that you must put out plenty of high-quality content on each website for you to remain at the top of the search engines.

When creating the different websites for your “micro sites” make sure you use domain names that are based on keywords. If you own a rather large lawn mowing service in Portland and operate all year, then use a domain name like PortlandLawns365.com as opposed to JohnSmithlawns.com. This could allow you rank much higher in the search engines.

You can even add a blog to each one of your “micro sites.” Remember, more quality content increases trust, search engine rankings, and the chances of new customers.

The bottom line is that “micro sites” help target specific customers, which is exactly what everyone really needs to keep a business thriving.

Use These The 3 Easy Systems to Build Your List and Make More Money

The two questions that I hear a lot are something along the lines of “How do you make money quickly?” and “How do I build my list?” Well, I used to see those two questions as entirely different subjects. However, I now believe there are three solutions that do both simultaneously.

Method #1:

Give a product away
Virally attract affiliates
Build your list of buyers
AND Make Money

You are going to give a product to a consumer. Following that, you are going to ask them if they want to SELL that product for an immediate profit (100% commission).†

At first, you can give the product out in exchange for testimonials. Then you can drop the price significantly and ask those same individuals if they would like to promote the product for 100% commission. Remember to put your affiliate link inside your product that sells another product, or simply place another link to another one of your products.

Keep an open mind when it comes to finding people to promote your product. They do not have to have a list or even a website. They can draw attention to your product just by sending out tweets or making a post about it on Facebook. The download page will invite buyers to promote the product in exchange for 100% commission. This strategy will lead to a constant influx of new affiliates.

At this point, you are indeed building your email list, and you are making MONEY with the link you placed inside your product. In addition to that, you can place your “money making link” on the download page. Just be sure that your 100% commission promotion is present on that page.

Keep in mind that the building of your list is more important than making a quick buck because people on that list are the individuals who will have a tendency to buy from you in the future.

BEING SMART: Place your affiliate link inside the product and on the download page to a continuity program such as an on-going membership/software program. By doing this, you’ll get even more money (months in advance).

Method # 2:

Sell written content cheap
Provide live courses to buyers
Invite them to promote your product

This method will include selling your report very cheap (roughly $5) in an attempt to get as many successful sales as possible. Collect your testimonials and put them on your sales page. Following that, upgrade the product to a “live training” program and sell at 7-20 times the price.

Make sure that you inform all your initial buyers that they will get the training program for FREE. Then ask them to promote your training program for a 50-75% commission. Essentially all they have to do is send people to your webinar.

At the webinar make sure you include valuable information that is substantial and then promote the offer. Remember, live webinars are very successful because buyers get a feeling that it is personalized, which makes them more likely to buy what you are selling. Once again you are making MONEY and building your list.

Method # 3:

Contact forum owner
Offer 100% commissions
Recruit buyers into affiliates†

This method is very similar to method 1. However, this time you are going to give your product away, contact forum owners (as well as website owners) and introduce the idea of 100% instant commissions in exchange for their cooperation (promoting your product in banner ads on their site).

The one-time offer page will now offer buyers a 100% commission if they choose to sell your product. Do the same thing on the download page as well. Also, you can add an affiliate link inside the product and on the download page. This will allow you to make even more cash.

Remember, methods #1, and #3 are all about building a list that is comprised of people that will accept promotions from you in the future. The second priority is making money quickly.

Method#2 is essentially the reverse of this. Just think about selling a $100 training program at 50% commission. You can make some serious money very quickly. Additionally, you are building your list. You’ll actually have 3 lists. One consists of those who purchased your inexpensive product. The second is comprised of those who signed up for your webinar. Lastly, there is the list of those who made the big investment in your training program).

Now you should know that even a new marketer can make money and build a list simultaneously. All it takes is a little work, strategy, and determination.

How to Write a Catchy Tagline

You have everything set, and your product or website is ready for launching, but one thing is stressing you out – the tagline. Should you spend a lot of time coming up with the best tagline?

Surprisingly no.

You can use a proven shortcut for writing a perfect slogan that grabs peoples attention and let them know that your product is the right one for their needs.

You may be asking- what is the shortcut? Surprisingly again, it involves letting your customers come up with the right tagline for you.

But first, here are several things you need to know about coming up with your perfect tagline.

1. Your tagline needs to articulate precisely what you are offering, and it needs to portray you positively to your target market.

2. It should be authentic- it’s very hard to come up with an entirely different product; the odds are that whatever it is that you are selling is being sold by a lot of other people out there too. However, you can stand out and be different by portraying it in a different way than the usual way.

3. It needs to be precise and concise. Competition is getting tougher every day, and you have to be straight to the point if you want to win the reader over.

By keeping these three points in mind, you can come up with a tagline. What do your product or service users tell you about it? Do they tell you about the problem it fixes?

By knowing what your customers are saying about your product will help you come up with a perfect tagline for your product.

There is a career coach that kept hearing teenagers say that they don’t know what they want to become when they grow up! However, she resisted the idea of using this phrase on her clients since most of them were adults and she thought it would offend them. However, once she decided to add it to the top of her website, the number of inquiries dramatically increased for her.

Two beginner software designers were demonstrating how their software worked to venture capitalists. One of the investors exclaimed, “That’s so simple, even my mother can do it” Boom! Their tagline was born.

One author wanted to speak about male-female communication to people in a certain seminar; she explained a scenario where a man and woman were trying to communicate, but they could no understand one another. One gentleman from the crowd yelled “Can’t she see that I am watching the game?” and that’s how her tagline was born.

What I’m trying to bring out is that your tagline should bring out what your customer feels. As you know from the previous scenarios, you don’t need to put pressure on yourself to find the best tagline; instead, just listen to what your customers say about your product or service.

Sell More With These Content Writing Tips

Exceptional content is the key component in the success of your message, in generating traffic, and in selling your product or service.

All the same, there are many other elements that will make your content more effective with your readers and prompt them to take the action you want them to take.

Here are some tips on making your content more effective:

  1. Be mindful of your readers, instead of the search engines. So many blog writers focus on creating content for Search Engine Optimization, and they fail to realize that it is about the reader rather than a Google page rank.
    People crave quality content that helps them in solving a problem, provides essential information, or gives them entertainment. It is critical that the reader be the priority in your creation of content. This enables you to get and hold their attention and lead them to make a purchase.
  2. Your readers are more important than your program objectives. A portion of what adds fuel to the social media fire is that people want to know how to make a successful business from these platforms. Internet marketers clamor to find out what content to put on Facebook or which tweets will be profitable for their business.
    This approach does not have the reader as the most important element, and will not add any profits to their bottom line. You must determine what your audience wants, and decide on the best means to deliver that needed content. It is never about the social media venue… but it is about giving people what they want.
  3. Realize that is okay for readers to share, download, or embed your content, because this generates more traffic to your website and get you more readers of your content. It will work against you if you think that your content has to remain only on your website. This limits both your readership and your profits. Think of your content as spokespersons on a global tour to tell the world about you and your site and allow that content to lead them to your website and products.
  4. Determine to be prolific by writing one article or blog post per week. This quantity will increase as you produce content on a more consistent basis. Create quality content and keep tabs on what gets a rise out of a large number of your readers. Check what produces the most reader responses. This is a good gauge of what your readers need or want.
  5. Maintain a sense of open mindedness and flexibility.
    You may have a plan of what content you will produce for readers or video viewers on a given topic that you selected for them. However, they may provide you with subordinate topic in your content based on their comments and reactions to what you produce. In short…give them what they want.
    Readers love to interact with the blog or content creator, and your follow up interaction speaks volumes about you, as does your content.
    You can always revisit your plan at a later time. What has fired them up now is what will profit you in the present, and can also lead to future sales.
    For instance, you may have a blog series lined up about how the media operates.
    Then some celebrity does something deemed crazy or some other antics, which gets them an inordinate amount of free publicity. Your readers get fired up about how they can get free publicity for their business. You have to go with what the reader wants. This is a win-win situation for for both of you.
    You can bring in experts to interview on a topic that is the most interesting to your readers and again easily give the visitors exactly what they are looking for.
  6. Commit to your blog posts and give responses to reader comments, observations and replies. Also do this for Twitter or any form of social media that you use.
    Readers love to interact with the blog or content creator, and your follow up interaction speaks volumes about you as much as your content does. This is one major thing you can do that shows your readers that you care about them and not their money. It also shows class on your part, and it has the potential of long term profits for you.

The BIG Picture – How to Attract More Customers Through Digital Marketing Strategies

Introduction

Let us say you are a small business owner. Your business may be a brick-and-mortar business, or it may be an online business. And you want to attract more paying customers to your business.

You can attract more paying customers using offline methods (TV ads, fliers, postal mail direct marketing, and so on). And you can attract more paying customers using online methods (using digital marketing strategies – online advertising, content marketing, social media marketing, and so on).

On this website we will cover how to attract more customers online through digital marketing strategies.

The Main Pieces

There are many pieces that have to work together to attract more customers online. It is my attempt here to simplify these pieces and show you an overview – the BIG picture – of how the various pieces fit together to attract more customers for your business online – through digital marketing strategies.

Let us start with the basics…

You need three things to attract more paying customers online, i.e., using digital marketing strategies. These are obvious to most people:

  1. Something to sell
  2. Some to sell it to
  3. Someone who actually buys

In other words, you need:

  1. Something to sell: You need to have products and/or services to sell
  2. Someone to sell to : You need to have identified your niche market along with their frustrations and desires, you need to identify your clear marketing message, and you need to get traffic
  3. Someone who actually buys: You need to have a process to convert prospects into customers, i.e. sales conversion

Something to Sell (Products/Services):

Here are the types of products or services you may have that you are looking to sell:

  1. You already have existing physical products or existing services.
  2. You can create information products (information that help people to solve their problems)
  3. You can create services that help your customers

If you have existing physical products or services to sell, you are ready with your product/serve to sell.

However, if you want to sell information products, here are the 3 types of products you can sell:

  1. Private Label Rights (PLR) Products: You can buy the rights (PLR) to products others have already created, and sell them as your own
  2. Affiliate Products: You can sell products created by others and get paid a commission
  3. Own Products: You can create your own info products, and sell them

If you want to sell services, here are 3 types of services you can sell:

  1. Consulting: You consult with your customers and advise them on how to solve their problems
  2. Coachiing: You hand hold them as they work to solve your customers’ problems
  3. Done For You Services: You do all the work to solve your customers’ problems

Someone to Sell To (Niche, Marketing Message, Traffic)

You want to find some one who is willing to pay for your products or services, and also have the ability to pay for them. The three main steps are:

  1. Identify your niche (your target audience demographics, also knows as their ‘avatar‘, then be able to document their fears, frustrations needs, and desires better than they could express themselves)
  2. Come up with a marketing message that addresses their fears, frustrations, needs and desires
  3. Get traffic

Traffic is of 3 types:

  1. Cold traffic: People who don’t know you yet, and don’t trust you yet because they don’t yet know you
  2. Warm traffic: People who have communicated with you by signing up for your free report, or also bought a very low priced (tripwire) product
  3. Hot traffic: People who have bought more than once from you, they know, like and trust you a lot. They are looking for your next offer so that they could buy it quickly, and are vocal advocates of you and your offers to their friends

Two methods to get cold traffic:

  1. Paid traffic: You buy advertising (such as Facebook advertising, Google advertising, YouTube advertising, Bing advertising) to generate traffic. Paid traffic is also known as inorganic traffic. It provides quick traffic.
  2. Free traffic: You get traffic by posting on blogs, social media, and YouTube. Free traffic is also known as organic traffic. Free traffic takes much longer than paid traffic to actually get traffic.

Someone Who Actually Buys (First Prospects, Then Customers)

The methods used to get people to buy depends of the type of traffic they are targeting:

  1. To get cold traffic to buy: You need list building and content marketing.
  2. To get warm or hot traffic to buy: You need email marketing and sales funnels.

One of the key skills you need to get people to buy is copywriting – being able to write convincing “copy” that will convince people to take action on what you ask them to. This includes the ability to write captivating headlines.

Summary

So there you have it. The big picture of what you need to attract more paying customers using online digital marketing strategies.