31 Tips To Marketing On A Shoestring Budget (Part 3)

Why spend a fortune on marketing your online business when you don’t have to? You can get more accomplished and grow your business faster if you stick to the simple solutions. Years of trial and error by many other entrepreneurs have shown that these solutions all deliver amazing results. Yes, they are simple but so often it’s the simple solutions that deliver the best results.

Continuing the list of tips from the second post (Part 2) in the series…

#21 Unlock the Power of Testimonials

We’re not just talking about getting testimonials for your products, but yourself and your business. You should dedicate a column on all of your sales pages for testimonials. Nothing you can include on a sales page is as powerful as real customers who have purchased and love your products and services. You should also place testimonials inside of your sales letters.

#22 Don’t be Afraid to Ask for Referrals

Not asking for referrals is a huge mistake made by so many entrepreneurs. You need to be consistent on this one. Ask your readers to pass along your emails by including a short message and link to your sign-up page. Ask Twitter followers to retweet your messages or Facebook fans to like and share your updates. You might even consider putting a referral program in place that rewards customers for referring you to others. Finally, include this process in your policy so that you are consistent.

#23 Webinars

Webinars are an awesome method of connecting with customers and building lists at a rapid pace. Sit down and hammer out a topic for a webinar and then include a short Q & A session at the end. Be sure that your webinar provides a ton of useful information. Save product pitches until the very end so that you don’t appear too pitchy. If you are fortunate enough to get invited to a partner’s webinar then be respectful. Make them look like a genius for having invited you! Webinars are a great way of building tremendous rapport with your customers. If you provide some wonderful information then they will be more likely to listen to your pitch at the end.

#24 Send Useful Information

You should never send only offers to your email subscribers. In fact, if you want to unlock the power of your email list then only about 30% of your emails should contain offers. The remainder should provide them with useful information. By providing useful information, you will make it more likely for your subscribers to open future emails from you. Naturally, this will increase your conversion rate.

#25 Take your Best Shot

Get professional photographs taken. These can be used everywhere – from Facebook to Twitter and even LinkedIn. You can upload these photos on article directories, your website, or business directories. Photos build recognition that will pay off in the long-term.

#26 Blog

If you don’t have a blog yet then I suggest you stop reading this and start one right now. Even if you already have a website, you need a blog! Blogs give you a one-of-a-kind opportunity to connect with your local community and create that personal connection that will pay dividends in the long-term. If that’s not enough incentive, then you should also know that Google loves blogs so by blogging you will have a better chance of being ranked. This can lead to a ton of free traffic.

#27 Unlock the Power of Keywords

Getting ranked on Google is huge in online marketing. If you want to get that ranking then you will need keywords that people are actually searching for. Investing your time on a great keyword can reward you in ways that you never dreamed possible. You might need to invest a little money in a good keyword tool though if you want the best chance of this happening.

#28 Bookmark It

Social bookmarking is one of the best ways to help other people find helpful articles and blogposts. Get out there and join sites like Reddit, Dig, and StumbleUpon and bookmark your best stuff. Also, be sure to bookmark other people’s useful content so it doesn’t seem like you’re only promoting your own content.

#29 Press Releases

If you have real news to report than don’t hesitate to publish it to a press release website.

#30 Spend 30 Minutes a Day on Forums

Be sure that you monitor this time closely because it’s easy to get caught up on forums and waste an entire day. Spend only 30 minutes a day on the best forums within your niche. This has the power to increase your visibility. Also, follow the advice above and utilize your forum signature by including links to your website and information about your business. When other forum members find your posts helpful, they will be able to easily find you.

#31 Utilize the Power of Social Media

This includes Facebook, YouTube, Twitter, and LinkedIn. These are all great places for people to find your business, plus they are powerful networking tools. There are enough books that have been written about social media to fill a library so I cannot possible list everything here. Just be sure that you are utilizing the power of social media.

In summary, there are a lot of different methods of promoting your business without having to spend a ton of money. Keep an open mind and be creative. You could be well on your way to reaching out to all of those potential buyers out there.

31 Tips To Marketing On A Shoestring Budget (Part 2)

Why spend a fortune on marketing your online business when you don’t have to? You can get more accomplished and grow your business faster if you stick to the simple solutions. Years of trial and error by many other entrepreneurs have shown that these solutions all deliver amazing results. Yes, they are simple but so often it’s the simple solutions that deliver the best results.

Continuing the list of tips from the first post in the series…

#11 Work your List

Just having a list isn’t enough; you need to communicate with them. Send out great information frequently and consistently. Your goal is to become the “go-to expert” in the eyes of those receiving your emails. Once they know who you are and you have earned their trust, then they will start listening to your recommendations. Once you have earned their trust, be sure that you only recommend the best products and services to them. It takes a lot of effort to earn trust but you can lose that trust with a single bad recommendation.

#12 Create Promotions Around Silly Holidays

Almost every business leverages major holidays but you can stand apart from the crowd by focusing more on the smaller holidays. Some examples include Opposite Day, National Hugging Day, or even Do a Grouch a Favor Day, or any other day that would suit the culture of your audience. These might sound like silly holidays but you can really stand out by creating silly promotions around these holidays. Try doing a Google search for “weird holidays” to get a list. Choose a holiday and then create a promotion around it. Then track and watch as that promotion stirs up the attention of your audience.

#13 Contests

Give away something to prospects in favor of something that you need. It can be anything you choose. It could be a contest for those new to your mailing list or even a contest to see who can send you the most referrals. Heck, you can even ask them to answer a trivia question. If you offer a big enough prize, then your subscribers will not only enter themselves but might also invite others to join in for the chance to win. Contests can provide you with thousands of new customers in a very short amount of time.

#14 Volunteer

If you’re able, then try providing your services to non-profit organizations. For example, if you design websites then consider helping out a non-profit with theirs. If you write sales copy then volunteer your services in this area. The advantage is that you can grab yourself some awesome publicity while helping out an important organization.

#15 Stage a Launch

Do you have a new product, website, or service? If so, then you should create a launch instead of just releasing it. Launches turn it into a real event and get people talking about it.

#16 Make a Stand

If you really want customers to get behind your products and services then you need to take a strong stand. It must be a strong enough stand that they can relate to. The problem with most marketers is that they are afraid to take this stand because they are trying to appeal to too many people. The problem with trying to appeal to everyone is that you will wind up appealing to no one. I guarantee that you hold opinions that you could share with your audience. No matter what your niche is, you have opinions so taking a stand will give you a method of bonding with your audience. Even those who disagree with your position will bring attention to you. I do feel compelled to remind you that sometimes you will get heated responses, so it’s important that you remain professional. Never allow yourself to be pulled into an argument.

#17 Create Videos and Podcasts

In today’s world, video cameras and microphones are very affordable so there is no reason not to create a few videos and podcasts. Plus, the payback can be huge! Provide great information via a video or just create a podcast if you don’t wish to appear on camera. By doing so, you create ambassadors who will bring you new prospects from all over. As an added bonus, people who subscribe to your email list after listening to your podcast (or watching your video) are far more likely to read any emails that you send them.

#18 Form Alliances with Non-Competitors

Naturally, you’re going to want to start by forming these alliances with non-competitors who are in niches similar to yours. Just make contact and ask about a mutual agreement to promote each other to your lists. You will both expand your sales and gain new customers.

#19 Form Alliances with your Competitors

This option is best reserved for use in service niches since most successful businesses will have more customers than their business can handle. Maybe one of your competitors specializes in a specific area that you do not? Collaborating with competitors is one of the most surprising ways that you can double (or even triple) your business with very little effort.

#20 Add Value

Look at your business closely and see if there are any areas where you can add value. It can be your own products or even affiliate products but try to find ways to add value that enhances the original. For example, if you are selling a book that you wrote then consider giving the first two chapters away for free. Another example would be that if you’re giving away a free product to your email list subscribers then provide additional resources.

 

31 Tips To Marketing On A Shoestring Budget (Part 1)

Why spend a fortune on marketing your online business when you don’t have to? You can get more accomplished and grow your business faster if you stick to the simple solutions. Years of trial and error by many other entrepreneurs have shown that these solutions all deliver amazing results. Yes, they are simple but so often it’s the simple solutions that deliver the best results.

#1 Planning

There are so many new entrepreneurs who start marketing blindly without any form of plan. They have no idea what they’re doing or what they hope to achieve. This is probably the main reason why most internet marketers seem to hop from one strategy to the next without ever settling down. By sitting down and hammering out a plan of actionable steps, you are establishing a direction that you can follow. This simple step will save you countless hours, money, and makes long-term success much easier to achieve.

#2 Narrow your Niche

A huge mistake is trying to be everything to everyone. Avoid this crucial mistake by targeting a specific niche. Targeting makes it easier for you to find your ideal customers while making it easier for them to say “yes” to the services that you have to offer. I like to use the Internet Marketing (IM) niche to demonstrate this point. An IM company does not market to all online marketers. If they did, then they would face so much competition that they would likely never earn a profit. Instead, they focus on specific niches within online markets. For example, they might focus on helping chiropractors establish an online presence. That is called narrowing the niche from all online marketers to chiropractors. Another added benefit of narrowing your niche is that you’re able to charge more for your products and services while having a higher conversion rate! The bottom line is that you can earn more money with fewer customers.

#3 Your Slogan Says A Lot

Hopefully, you have chosen a great name for your business, but have you taken the time to fine tune your slogan? A company’s slogan is a short sentence or statement that is associated with that company. It determines how you answer to those who ask “what do you do?” It’s a hook and should be short, simple, and powerful. When creating your slogan, be sure that it is perfectly clear, memorable, and direct. It should be unmistakable while also sounding like it’s coming from a real person.

#4 Reach Out

Network with others who are in the same niche as you. Blog about the more successful ones and join their mail listings to see what they are sending to their customers. You might even consider buying from them or even emailing them directly. The bigger your network, the more success you will find. Never be afraid to ask questions, become an affiliate, or ask them to promote your products. Only do the latter once you’ve established a relationship.

#5 Network at Live Events

Online marketing can isolate us so much that we sometimes forget to go out and network with real people. That’s why live events are so powerful. Get out there and go to as many live events as you can afford. Don’t do this just for the training that might be offered (although some of this training is powerful) but for the opportunity to network. Take your business cards, get out there and meet real people. Exchange cards with them. Just remember that you should not try and sell to people at events. Your job is to network. Everything else comes later when you have earned their trust.

#6 Fortune is in the Follow Up

This is a famous line in marketing because it’s so true. Going out and collecting all of those business cards at live events does you absolutely no good if you do not follow up by contacting them. Follow up with everyone you meet within seven days of meeting them. You can do this either by email or phone. You might have to remind them of who you are to pick up where your conversation left off.

#7 Utilize Both Sides of Your Business Card

You’re handing them out anyway so you might as well utilize as much of your business cards as you can. Include a testimonial, invitation to a free consultation, or even link them to a free report.

#8 Ramp Up your Online Signature

So many people fail to do this that I feel compelled to list it here. Using your email signature is powerful so be sure to include your name and contact information. You should do the same with any forum that you are a member of. A cool trick is to also include a link in your signature that offers some form of free incentive.

#9 Billboards on your Vehicle

Many businesses spend thousands on billboards but never consider the fact that they could invest in inexpensive vinyl signs for their personal vehicles. It’s an inexpensive option that works wonders.

#10 Put your Focus on Building your List

Focus on building a high quality email list. Quality above quantity should be the goal here. Never miss a chance to list any prospects that are a great fit for your business.

Use These The 3 Easy Systems to Build Your List and Make More Money

The two questions that I hear a lot are something along the lines of “How do you make money quickly?” and “How do I build my list?” Well, I used to see those two questions as entirely different subjects. However, I now believe there are three solutions that do both simultaneously.

Method #1:

Give a product away
Virally attract affiliates
Build your list of buyers
AND Make Money

You are going to give a product to a consumer. Following that, you are going to ask them if they want to SELL that product for an immediate profit (100% commission).†

At first, you can give the product out in exchange for testimonials. Then you can drop the price significantly and ask those same individuals if they would like to promote the product for 100% commission. Remember to put your affiliate link inside your product that sells another product, or simply place another link to another one of your products.

Keep an open mind when it comes to finding people to promote your product. They do not have to have a list or even a website. They can draw attention to your product just by sending out tweets or making a post about it on Facebook. The download page will invite buyers to promote the product in exchange for 100% commission. This strategy will lead to a constant influx of new affiliates.

At this point, you are indeed building your email list, and you are making MONEY with the link you placed inside your product. In addition to that, you can place your “money making link” on the download page. Just be sure that your 100% commission promotion is present on that page.

Keep in mind that the building of your list is more important than making a quick buck because people on that list are the individuals who will have a tendency to buy from you in the future.

BEING SMART: Place your affiliate link inside the product and on the download page to a continuity program such as an on-going membership/software program. By doing this, you’ll get even more money (months in advance).

Method # 2:

Sell written content cheap
Provide live courses to buyers
Invite them to promote your product

This method will include selling your report very cheap (roughly $5) in an attempt to get as many successful sales as possible. Collect your testimonials and put them on your sales page. Following that, upgrade the product to a “live training” program and sell at 7-20 times the price.

Make sure that you inform all your initial buyers that they will get the training program for FREE. Then ask them to promote your training program for a 50-75% commission. Essentially all they have to do is send people to your webinar.

At the webinar make sure you include valuable information that is substantial and then promote the offer. Remember, live webinars are very successful because buyers get a feeling that it is personalized, which makes them more likely to buy what you are selling. Once again you are making MONEY and building your list.

Method # 3:

Contact forum owner
Offer 100% commissions
Recruit buyers into affiliates†

This method is very similar to method 1. However, this time you are going to give your product away, contact forum owners (as well as website owners) and introduce the idea of 100% instant commissions in exchange for their cooperation (promoting your product in banner ads on their site).

The one-time offer page will now offer buyers a 100% commission if they choose to sell your product. Do the same thing on the download page as well. Also, you can add an affiliate link inside the product and on the download page. This will allow you to make even more cash.

Remember, methods #1, and #3 are all about building a list that is comprised of people that will accept promotions from you in the future. The second priority is making money quickly.

Method#2 is essentially the reverse of this. Just think about selling a $100 training program at 50% commission. You can make some serious money very quickly. Additionally, you are building your list. You’ll actually have 3 lists. One consists of those who purchased your inexpensive product. The second is comprised of those who signed up for your webinar. Lastly, there is the list of those who made the big investment in your training program).

Now you should know that even a new marketer can make money and build a list simultaneously. All it takes is a little work, strategy, and determination.

Social Media – Gaining New Customers or Just Wasting Your Time?

Social media is all about knowing the right trick to lure your potential customer into your website. This so-called “trick” does NOT include sending them boatloads of content that may or may not be useful to them. The trick is to craft unique content for that particular customer.

Just think about fishing. If you toss out ten lines that all have bait on them, you will attract the fish, but you will fail to reel them in if you are unable to get their attention for more than just a second or two.

You need the right bait, the right hook, and the knowledge regarding what should be done once the fish are hooked.

So the logical question to ask is “what is the bait when it comes to social media?” You are trying to make use of the old saying “if you scratch my back I’ll scratch yours.”

Everyone has a problem. For example, finances, sleep, weight loss, etc. Your goal is to find these people and offer them advice on how they can fix their problem. Just think about how great it is when someone tells you some profound information that gets rid of your problem. You are so happy and so grateful that you are willing to bend over backward to help return a fraction of favor that they have done for you.

So this brings us to the next question of “what do you do next?”

Well, you should have the person in the palm of your hand. That means it is all about what you can get out of them. It might be anything from a commitment to sign up to your email list to an agreement on how much they will spend on your products.

I can tell you that you DO NOT want to use the first option of tossing out content to everyone. This technique is a complete gamble that involves you waiting for someone to contact you saying “sell me some stuff.” It does not happen very often.

That is why most social media tactics fail to be worth the time and effort.

The best option that will undoubtedly prove to be beneficial for you is to be the information person. The information person is rather vague, but it is essentially the person that puts out helpful and overall useful information to a common problem. If that information is related to your particular niche, then you will certainly be spending your time wisely because someone will benefit from your advice. Once that occurs, their love and dedication to you is a major benefit that has tons of possibilities. They might spread the word about how great you are, or they might buy $100 worth of products. They could even do both!

10 Ways to Get Your Emails Opened and Read

Here are 10 ways you can use immediately to get your emails opened and read starting today.

1. The “How-to”

This strategy has been used for a long time, and it’s still very effective. It is an easy way to come up with a subject line as it reveals to your reader that you will teach them how to do something. For instance, “How to Make $100 in Two Hours” or “How to Lose 3 Pounds in a Day”.

2. The Big Benefit

In your content, you have emphasized the benefits of your product over its features. To make it more appealing, identify the biggest benefit and use it in your subject line. This will likely attract your email subscribers and increase your open rate. Try it and see your open rate start skyrocketing.

3. The Numbered List

Numbers have something almost magical, especially when used in headlines and subject lines. Using a subject line such as “Top Seven Reasons You Aren’t Losing Weight” will have a greater impact than “Reasons You Aren’t Losing Weight.” This is because it prepares the reader on the content that follows.

4. Create Anxiety

By creating a sense of urgency, you can increase your emails open rate. For instance, “Hurry While this Offer Lasts and Get a Free Kindle Book Today.” You can also demonstrate to them that they will lose out on a valuable offer. For instance, “Save 20% by purchasing this Kindle book today. This offer ends at midnight.”

5. Keyword Bait

If you are sending your emails to a targeted list, then you can include keywords related to their field to increase open rates. For instance, if your list is made up of bloggers, using words like SEO, conversion rates, search engine, and Google algorithms in your subject lines will trigger your readers to open your emails.

6. Story Starters

Everyone loves stories and having a subject line that introduces a story will make people open your emails. For instance “In the course of doing my morning chores, I noticed something different with my…”. This will bait your readers to open your emails so as to read more.

7. The Eyebrow Raiser

If you can come up with an intriguing subject line that will raise your readers’ eyebrows, then you will have won them over and they will open your email. For example, “Why Chia Seeds are The New Weight Loss Pills” or “5 Foods That Can Make You Lose Weight in 3 weeks.”

8. The Curiosity Raiser

This is where you are not telling your readers anything in the subject line, yet you spark curiosity for them to open your email. For instance, “This is B.S!”, “What was I thinking?”, “Never Again!”, etc.

9. Ask a Question

A question compels a reader to think and look for answers. For instance, “Is he the right partner for you?”, “Would paid searches improve your search engine rankings?”

10. Discover Astounding Secrets

Using words that evoke curiosity does wonders for your open rates – words like secrets, astonishing, amazing, and discover.

How to Write a Catchy Tagline

You have everything set, and your product or website is ready for launching, but one thing is stressing you out – the tagline. Should you spend a lot of time coming up with the best tagline?

Surprisingly no.

You can use a proven shortcut for writing a perfect slogan that grabs peoples attention and let them know that your product is the right one for their needs.

You may be asking- what is the shortcut? Surprisingly again, it involves letting your customers come up with the right tagline for you.

But first, here are several things you need to know about coming up with your perfect tagline.

1. Your tagline needs to articulate precisely what you are offering, and it needs to portray you positively to your target market.

2. It should be authentic- it’s very hard to come up with an entirely different product; the odds are that whatever it is that you are selling is being sold by a lot of other people out there too. However, you can stand out and be different by portraying it in a different way than the usual way.

3. It needs to be precise and concise. Competition is getting tougher every day, and you have to be straight to the point if you want to win the reader over.

By keeping these three points in mind, you can come up with a tagline. What do your product or service users tell you about it? Do they tell you about the problem it fixes?

By knowing what your customers are saying about your product will help you come up with a perfect tagline for your product.

There is a career coach that kept hearing teenagers say that they don’t know what they want to become when they grow up! However, she resisted the idea of using this phrase on her clients since most of them were adults and she thought it would offend them. However, once she decided to add it to the top of her website, the number of inquiries dramatically increased for her.

Two beginner software designers were demonstrating how their software worked to venture capitalists. One of the investors exclaimed, “That’s so simple, even my mother can do it” Boom! Their tagline was born.

One author wanted to speak about male-female communication to people in a certain seminar; she explained a scenario where a man and woman were trying to communicate, but they could no understand one another. One gentleman from the crowd yelled “Can’t she see that I am watching the game?” and that’s how her tagline was born.

What I’m trying to bring out is that your tagline should bring out what your customer feels. As you know from the previous scenarios, you don’t need to put pressure on yourself to find the best tagline; instead, just listen to what your customers say about your product or service.

21 Ways to Improve Your Facebook Page’s Reach and Engagement

  1. Did you just create a new page? Send invitation requests to everyone and anyone you know, including your friends and family. Your main aim at this time is to get a fan base that will attract more people.
  2. Offer something in return, maybe an eBook, but only when they LIKE your page. This will motivate people to do this. It works in the same way as offering an eBook for subscribing to an email list.
  3. Hold competitions – lots of them. Contests will grow your fan base at a greater speed because everyone like contests because they are fun and someone can win something. Contests are a better way of building your list because you don’t seem like you are promoting your page. In the end, it is a win-win situation for everyone.
  4. Ask questions. People like responding to ideas and to give their opinions especially on a hot topic. It has been found that questions encourage more engagement than statements. In fact, it gets double the number of comments.
  5. There is even something more engaging than questions. And that is fill-in the blank posts. These generate nine times as much engagement as regular posts. For instance: One thing I hate about relationships is_____
  6. Add a Facebook Social Plugin to your blog or website. There are marketers who have yet to do this, and it has been proven to increase business, get more exposure, and get more fans.
  7. Did you publish a new blog post? Well, post the intro on your Facebook page and link to it on your site.
  8. Make use of videos and photos whenever possible. Images and videos get shared 2-3 times more than written content.
  9. Include links to your Facebook page in your content whenever possible. Add the link to your email signatures, blog posts, articles, and other social media platforms as well as forums. This will help you grow your fan base.
  10. Post interesting content. It’s better to post quality and engaging posts once or twice a day than posting uninteresting posts regularly just to remain relevant.
  11. Post current events. Anything that is current or news for your specific niche will attract attention. Being one of the first few people to break the news happening in your niche will get you the attention you are looking for, for you page. You can use Google alerts to help you stay abreast of current events and breaking news.
  12. Advertise. Invest in advertising your page. After all, your list of Facebook fans will help you generate a mailing list. Therefore, it can pay to build that fan base quickly, and advertising will help you do that easily.
  13. Keep your ads fresh. Rotating your ads on a daily basis is the best way to keep your fans interested in clicking on them. Anything they saw yesterday may not be interesting today, therefore, you must keep it fresh if you to remain on their radar. Conversion rates can drop by 50% by the 2nd day if the advertising remains the same.
  14. Offer ‘specials’ to your Facebook fans. For instance, you can give special bonuses or product discounts when they place an order for your product or service.
  15. If you are selling something, use words like coupon or $ off. These two keywords have been proven to produce higher response rates. Taking several dollars off tends to produce twice the results of offering a discount on the regular price. This is because most people, including me, don’t like doing the math.
  16. Give people a good reason to like your page. Incentives work great, but you can also give a reason. For instance, LIKE our page BECAUSE we want to reach out to as many people as possible.
  17. Remember one rule – the shorter the post, the higher the rate of engagement.
  18. Post when most of your fan base is online. User engagement statistics show that Facebook users are mostly online between 8am-8pm. Of course, you will need to study your fans to know when they aren’t busy or aren’t working. However, if your fan base is scattered all over the planet, you can post almost anytime.
  19. Share other people’s posts. You can notify someone that you have shared their post by writing their name on the status. Facebook will send a notification alerting them of being mentioned.
  20. Have a perfect header image. If you don’t have skills to make one, pay someone to do it for you. You need to make an outstanding first impression.
  21. Engage. Engage. Engage. Respond to comments. Like other people’s content and always maintain positivity.

Sell More With These Content Writing Tips

Exceptional content is the key component in the success of your message, in generating traffic, and in selling your product or service.

All the same, there are many other elements that will make your content more effective with your readers and prompt them to take the action you want them to take.

Here are some tips on making your content more effective:

  1. Be mindful of your readers, instead of the search engines. So many blog writers focus on creating content for Search Engine Optimization, and they fail to realize that it is about the reader rather than a Google page rank.
    People crave quality content that helps them in solving a problem, provides essential information, or gives them entertainment. It is critical that the reader be the priority in your creation of content. This enables you to get and hold their attention and lead them to make a purchase.
  2. Your readers are more important than your program objectives. A portion of what adds fuel to the social media fire is that people want to know how to make a successful business from these platforms. Internet marketers clamor to find out what content to put on Facebook or which tweets will be profitable for their business.
    This approach does not have the reader as the most important element, and will not add any profits to their bottom line. You must determine what your audience wants, and decide on the best means to deliver that needed content. It is never about the social media venue… but it is about giving people what they want.
  3. Realize that is okay for readers to share, download, or embed your content, because this generates more traffic to your website and get you more readers of your content. It will work against you if you think that your content has to remain only on your website. This limits both your readership and your profits. Think of your content as spokespersons on a global tour to tell the world about you and your site and allow that content to lead them to your website and products.
  4. Determine to be prolific by writing one article or blog post per week. This quantity will increase as you produce content on a more consistent basis. Create quality content and keep tabs on what gets a rise out of a large number of your readers. Check what produces the most reader responses. This is a good gauge of what your readers need or want.
  5. Maintain a sense of open mindedness and flexibility.
    You may have a plan of what content you will produce for readers or video viewers on a given topic that you selected for them. However, they may provide you with subordinate topic in your content based on their comments and reactions to what you produce. In short…give them what they want.
    Readers love to interact with the blog or content creator, and your follow up interaction speaks volumes about you, as does your content.
    You can always revisit your plan at a later time. What has fired them up now is what will profit you in the present, and can also lead to future sales.
    For instance, you may have a blog series lined up about how the media operates.
    Then some celebrity does something deemed crazy or some other antics, which gets them an inordinate amount of free publicity. Your readers get fired up about how they can get free publicity for their business. You have to go with what the reader wants. This is a win-win situation for for both of you.
    You can bring in experts to interview on a topic that is the most interesting to your readers and again easily give the visitors exactly what they are looking for.
  6. Commit to your blog posts and give responses to reader comments, observations and replies. Also do this for Twitter or any form of social media that you use.
    Readers love to interact with the blog or content creator, and your follow up interaction speaks volumes about you as much as your content does. This is one major thing you can do that shows your readers that you care about them and not their money. It also shows class on your part, and it has the potential of long term profits for you.

The BIG Picture – How to Attract More Customers Through Digital Marketing Strategies

Introduction

Let us say you are a small business owner. Your business may be a brick-and-mortar business, or it may be an online business. And you want to attract more paying customers to your business.

You can attract more paying customers using offline methods (TV ads, fliers, postal mail direct marketing, and so on). And you can attract more paying customers using online methods (using digital marketing strategies – online advertising, content marketing, social media marketing, and so on).

On this website we will cover how to attract more customers online through digital marketing strategies.

The Main Pieces

There are many pieces that have to work together to attract more customers online. It is my attempt here to simplify these pieces and show you an overview – the BIG picture – of how the various pieces fit together to attract more customers for your business online – through digital marketing strategies.

Let us start with the basics…

You need three things to attract more paying customers online, i.e., using digital marketing strategies. These are obvious to most people:

  1. Something to sell
  2. Some to sell it to
  3. Someone who actually buys

In other words, you need:

  1. Something to sell: You need to have products and/or services to sell
  2. Someone to sell to : You need to have identified your niche market along with their frustrations and desires, you need to identify your clear marketing message, and you need to get traffic
  3. Someone who actually buys: You need to have a process to convert prospects into customers, i.e. sales conversion

Something to Sell (Products/Services):

Here are the types of products or services you may have that you are looking to sell:

  1. You already have existing physical products or existing services.
  2. You can create information products (information that help people to solve their problems)
  3. You can create services that help your customers

If you have existing physical products or services to sell, you are ready with your product/serve to sell.

However, if you want to sell information products, here are the 3 types of products you can sell:

  1. Private Label Rights (PLR) Products: You can buy the rights (PLR) to products others have already created, and sell them as your own
  2. Affiliate Products: You can sell products created by others and get paid a commission
  3. Own Products: You can create your own info products, and sell them

If you want to sell services, here are 3 types of services you can sell:

  1. Consulting: You consult with your customers and advise them on how to solve their problems
  2. Coachiing: You hand hold them as they work to solve your customers’ problems
  3. Done For You Services: You do all the work to solve your customers’ problems

Someone to Sell To (Niche, Marketing Message, Traffic)

You want to find some one who is willing to pay for your products or services, and also have the ability to pay for them. The three main steps are:

  1. Identify your niche (your target audience demographics, also knows as their ‘avatar‘, then be able to document their fears, frustrations needs, and desires better than they could express themselves)
  2. Come up with a marketing message that addresses their fears, frustrations, needs and desires
  3. Get traffic

Traffic is of 3 types:

  1. Cold traffic: People who don’t know you yet, and don’t trust you yet because they don’t yet know you
  2. Warm traffic: People who have communicated with you by signing up for your free report, or also bought a very low priced (tripwire) product
  3. Hot traffic: People who have bought more than once from you, they know, like and trust you a lot. They are looking for your next offer so that they could buy it quickly, and are vocal advocates of you and your offers to their friends

Two methods to get cold traffic:

  1. Paid traffic: You buy advertising (such as Facebook advertising, Google advertising, YouTube advertising, Bing advertising) to generate traffic. Paid traffic is also known as inorganic traffic. It provides quick traffic.
  2. Free traffic: You get traffic by posting on blogs, social media, and YouTube. Free traffic is also known as organic traffic. Free traffic takes much longer than paid traffic to actually get traffic.

Someone Who Actually Buys (First Prospects, Then Customers)

The methods used to get people to buy depends of the type of traffic they are targeting:

  1. To get cold traffic to buy: You need list building and content marketing.
  2. To get warm or hot traffic to buy: You need email marketing and sales funnels.

One of the key skills you need to get people to buy is copywriting – being able to write convincing “copy” that will convince people to take action on what you ask them to. This includes the ability to write captivating headlines.

Summary

So there you have it. The big picture of what you need to attract more paying customers using online digital marketing strategies.