3 Steps How to Build Your Personal Brand

Most of us have come across the word “branding” in our lives. We hear about branding companies have.

So, do only companies need branding?

We will come back to that in a moment. First, let us understand what branding really is.

What is Branding?

“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” (American Marketing Association).

So who needs branding?

Is it only companies?

We see that popular sportspersons and film personalities endorse products. They are called “brand ambassadors” of the company.

They are used as brand ambassadors because of their popularity, and because people tend to listen to such popular stars. However they have been hired as brand ambassadors because they actually are a brand in themselves in their fields, be it sports, film or other fields. They become brands because they excel in their fields.

Why Is Personal Branding Important?

A personal brand makes everything 10x easier.

If you want a job, you want to freelance, you run a digital marketing agency, you are an entrepreneur, you are an invester, you need a personal brand. It will help you get things done 10x faster.

If you have a strong personal brand, you will be able to influence people better, and get results faster.

A personal brand will improve your network, and when you have a personal brand, and so will also improve your net worth.

It has been said that, “The best brand will beat the best skills.”

How to Build a Personal Brand?

Here are 3 steps to building a personal brand

Step 1: Professional Photos

First of all, do a photoshoot and get professional photographs of yourself. Then put these on social media. It helps if you are able to make your face your brand.

Step 2: Build Your Brand On Assets You Own

Here are some “don’ts”…

Don’t build your brand some one else’s channel. Don’t build your dream house on someone else’s property.

Don’t build your brand on places like Instagram, YouTube, TikTok, Facebook.

Why should we not build our brand on other channels?

The reason is that since we don’t own the channel, it is not impossible that our account may be shut down by that channel. And if that happens, where does it leave us? Years of our brand building could go up in smoke in a moment.

Instead, build your brand on assets you own. And in the digital marketing space, what are assets you own?

Your blog is your asset. You own it. Others cannot just shut you down.

Similarly your email asset is your own.

So build your brand on your blog and using your email.

Step 3: Build Your Brand By Adding Value to Others

The best way to build a brand is to help others. Zig Ziglar said, “You can have everything you want in life you want, if you will just help other people get what they want.”

A Word of Caution

Remember that it is going to take some time to build your personal brand. So be patient.

Compounded growth can help you in the long term

Your branding compounds over time. Your branding goes through a personal branding funnel.

Your Personal Branding Funnel

Your branding goes through 4 stages which are part of the Personal branding funnel. They are:

Awareness -> Credibility -> Reputation -> Fame

Awareness

Awareness is where others just know that you exist. You don’t get benefits from just awareness.

As you grow your brand, you move from awareness to credibility.

Credibility

Credibility is once you have some social proof. You use social proof to show yourself off. Doing this long enough will help you move from credibility to reputation

Reputation

Reputation is very strong and much more unshakable. And reputation tends to stay longer. Building your branding further will take you from reputation to fame.

Fame

Fame is the pinnacle of the Personal Branding Funnel.

Once you have fame, things become much easier. More people come to you rather than you having to go behind others. You can choose your friends, and your partners. You will have many more business opportunities that walk in your door because of the fame you have earned.

When Should You Build Your Brand?

So what is the best time to start building your brand? The answer most likely would be “long back.”

What is the next best time to start building your brand? The answer is NOW!

Conclusion

So don’t wait any more. Start building your brand. Get good professional pictures of yourself. Start building your brand on your own blog and email list, and start helping other people get what they want.

And you will see your personal brand soaring rapidly and your life soaring even more rapidly.

All the best!

Digital Marketing Internship Class 2: Customer Avatar

Photo by Blake Wisz on Unsplash

In my previous post, I described what we learned in class 1 – where we came up with ideas of niches, realizing that “the riches are in the niches.”

In our second class, we learned the importance of creating a “Customer Avatar.”

So, what is a Customer Avatar? Why do we need one? What are the benefits of having a clear Customer Avatar? How to create a Customer Avatar? And how to use the Customer Avatar?

Read on to know…

What is a Customer Avatar?

A Customer avatar is the persona of a single person who represents the bulk of your target audience.

It includes demographics of the person such as age, sex, location, and so on.

It also includes psychographics of the person and includes their interests, likes, dislikes and fears of the person.

Why Do We Need a Customer Avatar?

Marketing is about good conversations. Digital marketing is about good conversations through digital mediums.

To have a good conversation, you need to be able to converse as if you were talking one on one with your audience. The audience should feel that you are talking to them directly in a one on one conversation. For this you need to understand them well.

Though you have a big audience, each person in that audience is in fact alone with their device. We need to be able to connect with them and talk to them one on one.

To be able to talk like you were talking one on one, you need to have the image of the person you are talking with, you need to understand their persona. To do this, instead of trying to start new conversations in their minds, we should be able to join mental conversations that they already have in their minds. Again to do this, we need to know them well, we need to know what is going on in their minds well.

People are tired of fake people online with social personas. Everyone is attracted to someone real.

That is where the customer avatar comes in.

If you want to be real, if you want to be able to talk to one single customer at a time through a mass media digital medium such as a blog post, a Facebook ad, a YouTube video, and your website, and at the same time you want each audience member to feel as if you are talking to just them individually, then you need to understand your customer avatar, and talk just to that person in your communications.

Benefits of Having a Clear Customer Avatar

One of the biggest benefits of having a clear customer avatar… is that because you understand your customer so well, and you understand their fears and dislikes, and their needs and desires, the product that you create will be in demand automatically.

If you create a product in isolation and then try to sell it, it is not likely to sell much. On the other hand, if you create a product based on understanding your target audience, your Customer Avatar, it is likely to sell much, much more.

We can learn from Deepak Kanakaraju’s example.

By understanding his customer avatar well, he realized that people in India are willing to buy courses. And based on this he launched many successful programs including 100 Day Blogging Step By Step, Digital Marketing Internship, and many more.

How to Create a Customer Avatar?

One of the best ways to create a customer avatar is to create a survey and have people from your target audience fill them.

You get better quality inputs when you have personal interactions with people. Ask them questions such as “why did you sign up”, “what challenges do you face”, and so on, to understand them better.

If you can’t meet them face to face, getting on calls with them is the next best option.

How to Use the Customer Avatar?

You don’t have to wait to get it perfect. Once you have the initial draft of your customer avatar, you can start using it and benefiting from it.

Email messaging is one of the most powerful media to influence people, create a brand and generate sales. The purpose of the subject line in an email is for the recipient to open the email. The purpose of the first sentence in the email is to get the reader to read the second line. The purpose of the second line is to get the reader to read the third line. And so on… Using the customer avatar, you can craft powerful email much more effectively.

You can target them in advertising better, address people by their first name if you capture their name as part of their contact details, write to them like to write to a friend, join the conversation that is already in their mind, and create products and services that will already be in demand by the time you create them.

My Customer Avatar

My niche is “Digital marketing for small business.” I created a survey and based on the survey inputs, here is my customer avatar…

Prakash (fictitious name) is in the age group of 18-34 years.

He has an income between 6-15 lakh rupees / year.

He is married.

He is an entrepreneur / free lancer, feels overwhelmed by digital marketing options, he wants to succeed in digital marketing, and be financially free.

Conclusion

To summarize, if you want to be a great marketer, you need to understand your customer so very well that you can create products and services they will love and pay for, and so that you can interact with them as if you were talking one on one with a friend and build trust with your audience.

The first step for all this is to create a Customer Avatar!

Wish you the best in your digital marketing journey.

Digital Marketing Internship Class 1: Identify Your Niche

Photo by Will Francis on Unsplash

I joined DigitalDeepak’s Digital Marketing Internship program. Here is what I learned in the first class of the internship.

Isn’t the Online Market Space Too Crowded Already?

I have always wondered if the online market space was not already too crowded? Is there any hope for digital marketing in this crowded space?

I learned that because of an ever-expanding market and the reality of how the economy is changing globally, market needs are always expanding, and there definitely is hope.

I also learned that “deciding where to compete is half your success”. If you are able to find a market need and create products and services to meet that need, then you won’t need to be pushy to sell them to the market, because the market will already be convinced to buy from you. Hence all the more reason for hope for digital marketing.

The ONE KEY That Will Unlock Digital Marketing Markets

The person who makes the most money is the one who solves more problems.

For digital marketing success, you need to LISTEN to understand what your market wants, and you also need to TELL them how you are solving their problem and what value you are providing to them.

Digital marketing is more about marketing than about digital.

The one key skill you need that will unlock digital marketing success is COMMUNICATION skill. In this course we will be having a key focus on communication and writing skills

Is Digital Marketing Dying?

With the amount of AI (artificial intelligence) that we see abounding in the world today, a question that comes up is, is digital marketing dying, since automation tools and bots are doing much of the work today?

The number and quality of the needs in the world are going up rapidly, and so are the solutions that meet these needs. Marketing is also increasing for bringing these solutions to market. Digital marketing is marketing plus technology. With increasing technology and increasing marketing needs, digital marketing is here to stay. The tools and technologies may change, but the need for digital marketers will keep increasing. And Integrated Digital Marketing is the way to go.

How Integrated Digital Marketing Works

The starting point of integrated digital marketing is content marketing. Content marketing is simply sharing content to the audience that they find very useful.

Then share the article on social media and use search engine optimization (SEO). Search engines will see this article is being shared a lot and will drive more traffic to it.

The next step is email marketing. When you publish a new piece of content, you can email your list and let them know.

You can then add paid advertising.

As you build trust with your audience, you can start offering them your solutions and convert them to buyers.

Starting Off Your Digital Marketing Journey – Find Your Niche

The first step in your digital marketing journey is for you to decide which niche you are going to specialize in.

The Riches are in the Niches!

To choose your niche, ensure that you are strong in the following 3 attributes for the niche:

  • You have talent in the niche
  • You are passionate about the niche topic, and,
  • There is good market opportunity for the niche.

Go deep into a sub-niche. Specialize in the sub-niche.

You can charge higher the more you specialize in a sub-niche just like a brain surgeon charges more than a general physician.

Remember that you need to become No. 1 in your niche, so that you stand out in people’s mind space. Hardly anyone remembers the No. 2 in your niche.

Finding Your Niche

To find your niche, you need to do market research, keyword research and competitor research. Some of the tools you can use are – Adwords Keyword Tool, Ubersuggest, Answer the public, ahrefs (paid tool), Moz, SEMrush, Search Console, KeywordTool.io, and google autosuggest.

Conclusion

What we learned in the first session helped us to leap frog into the world of digital marketing. Looking forward to the second session now…

13 ways to make Your Landing Pages Convert

The question everyone seems to be asking is “How can I get my landing pages (squeeze pages) to convert at unbelievable rates?” Here are 13 actions that you can take when constructing every landing page to increase your conversions.

  1. The first question you must ask yourself is “who am I talking to?” Essentially this boils down to who they are, and what exactly do they want. However, the even bigger aspect involves using the appropriate words and images to appeal to certain customers that come into contact with your squeeze page.
  2. The most common mistake that people make when it comes to crafting a squeeze page is believing more is better. That belief would make sense if people would pay attention, read all the information, and then act accordingly. Sadly, that is not the case. The overwhelming majority of people will see a crowded page, become bored or anxious, and leave the page. KEEP IT SIMPLE and think about the average person’s attention span (3 seconds).
  3. Split-test EVERYTHING. Use “Google website optimizer” and test it all (graphics, opt-in button, fonts, your colors, headlines, etc…)
  4. Remember everything should trickle down from the headline. So different font colors and sizes are fine, but that headline should be your one concrete focal point that immediately captures everyone’s attention.
  5. Consistency is the key. Do not list information that could ever be perceived as being counter-intuitive to the point. For example, do not construct a headline that reads “The unbelievable benefits of weight loss” and then include bullet points that focus on the benefits of exercise. Inconsistencies lead to confusion, which leads to losing potential customers.
  6. This might sound obvious, but make sure your sales page and squeeze page are centered around one another. In other words, do not have a sales page that informs readers about strategies to generate traffic and then have a squeeze page that refers to internet marketing in general.
  7. Be enticing and sell the benefits. You are not just selling a dish. You are selling the sweet and zesty taste of the sauce, the tender portion that brings satisfaction to all, and the smell that fills up a room.
  8. Disregard your personal opinion. You might think that you found the greatest headline, bullet points, and color scheme, but in reality, it boils down to the central question (“what converts the best?”). Remember #3. TEST EVERYTHING.
  9. Think “above the fold.” Remember, your squeeze page is likely to extend past that fold, which divides a computer screen into what people see without scrolling and the bottom that is accessible to those who choose to scroll. The difference is that those who want to scroll should be the individuals who have not made up their minds. So that means the non-scrollers should see the most important stuff (the headline, bullets, and opt-in form) – even if they don’t scroll down.
  10. Tell them what needs to be done. Apparently, your visitors are looking for something. Why else would they be on your squeeze page? Do not be long-winded. Simply tell them what they are getting and what they need to do.
  11. Colors make a difference. It may be hard to believe, but distinct colors have been shown to convert more often than others; however, these colors vary based on your offers and audience. So try some different colors and test, test, test.
    Note: Try introducing opposite colors from the color wheel to your page and see if that helps.
  12. Radiate true characteristics. This means putting your contact information at the bottom of the page, displaying your logo, including concrete testimonials that sound great, and including how long you have been in business. Additionally, you can include any awards or certificates that show legitimacy. Remember, DO NOT clutter the page.
  13. Ask questions. The best squeeze page tactic is to simply ask questions that can be answered with a “yes” or a “no.” For example, “Would you like to lose 15 pounds?”, “Do you want to be loved by everyone?”, “Would you like to look 5 years younger?” Just by being on your website they are in a so-called “yes frame of mind,” which essentially means introducing these types of questions almost guarantees they will choose to opt into your list.

Is Your Website Losing you Business?

Are you aware that you can actually decrease your number of sales by offering too many different products or services on one website?

For example, your one website could provide SEO advice, Facebook page services, and a website building service. A customer could then visit your website with the intention of having a professional Facebook page built and end up not taking advantage of your Facebook page services merely because they see tons of information concerning your SEO advice and website building services.

After leaving your website, that same customer goes to a website that offers just the Facebook services and decides to invest with them.

So you have to ask yourself “What did I do wrong?” Well, the problem was that your one website offered too many services and did not cater to the ONE particular service that the customer intended to invest in.

The solution to your problem is just to build “microsites” for each one of your services. By doing this, a customer would see only one service being offered and ask themselves “is this the service that I am willing to invest in?”

You might be thinking something along the lines of “What exactly is a microsite?” Well, a “microsite” is just a bunch of pages that are all directed toward one specific micro niche.

Another quick point to make is that “micro sites” do more than help spread out different products or services. These sites actually allow you to cater to various groups of customers in a more efficient way.

For example, you could offer accounting services to both businesses and individuals. By creating two different sites, you would be able to handle those two groups of clients better, while also drawing in new customers.

Another valid example would be if you sold information on ways to make money blogging and on traffic generation. You could create one “microsite” for each distinct service.

There are several other reasons why “micro sites” are effective?

  1. The customer will tend to perceive you as the expert in the one particular service they want to invest in because they see that you are offering that one specific service. As a result of that, they will be more likely to trust you, which essentially means that they will be more likely to give you their money.
  2. Website ranking just got a lot easier. By offering one service on one website your search engine rankings could skyrocket, which is obviously good for business because it inspires trust and allows you to be found more often by more people looking for that one service.
  3. “Microsites” keep you from having all of your eggs in one basket. Many unexpected things can happen to one website such as that website becoming unfavored by Google. If you offer 5 services on that one site that could essentially cause problems to your entire business. However, “micro sites” split up all of your professions so that one unexpected problem to one site only affects one area of your business rather than every aspect of your business.

The only so-called “catch” to this “microsite” technique is that you must put out plenty of high-quality content on each website for you to remain at the top of the search engines.

When creating the different websites for your “micro sites” make sure you use domain names that are based on keywords. If you own a rather large lawn mowing service in Portland and operate all year, then use a domain name like PortlandLawns365.com as opposed to JohnSmithlawns.com. This could allow you rank much higher in the search engines.

You can even add a blog to each one of your “micro sites.” Remember, more quality content increases trust, search engine rankings, and the chances of new customers.

The bottom line is that “micro sites” help target specific customers, which is exactly what everyone really needs to keep a business thriving.

31 Tips To Marketing On A Shoestring Budget (Part 3)

Why spend a fortune on marketing your online business when you don’t have to? You can get more accomplished and grow your business faster if you stick to the simple solutions. Years of trial and error by many other entrepreneurs have shown that these solutions all deliver amazing results. Yes, they are simple but so often it’s the simple solutions that deliver the best results.

Continuing the list of tips from the second post (Part 2) in the series…

#21 Unlock the Power of Testimonials

We’re not just talking about getting testimonials for your products, but yourself and your business. You should dedicate a column on all of your sales pages for testimonials. Nothing you can include on a sales page is as powerful as real customers who have purchased and love your products and services. You should also place testimonials inside of your sales letters.

#22 Don’t be Afraid to Ask for Referrals

Not asking for referrals is a huge mistake made by so many entrepreneurs. You need to be consistent on this one. Ask your readers to pass along your emails by including a short message and link to your sign-up page. Ask Twitter followers to retweet your messages or Facebook fans to like and share your updates. You might even consider putting a referral program in place that rewards customers for referring you to others. Finally, include this process in your policy so that you are consistent.

#23 Webinars

Webinars are an awesome method of connecting with customers and building lists at a rapid pace. Sit down and hammer out a topic for a webinar and then include a short Q & A session at the end. Be sure that your webinar provides a ton of useful information. Save product pitches until the very end so that you don’t appear too pitchy. If you are fortunate enough to get invited to a partner’s webinar then be respectful. Make them look like a genius for having invited you! Webinars are a great way of building tremendous rapport with your customers. If you provide some wonderful information then they will be more likely to listen to your pitch at the end.

#24 Send Useful Information

You should never send only offers to your email subscribers. In fact, if you want to unlock the power of your email list then only about 30% of your emails should contain offers. The remainder should provide them with useful information. By providing useful information, you will make it more likely for your subscribers to open future emails from you. Naturally, this will increase your conversion rate.

#25 Take your Best Shot

Get professional photographs taken. These can be used everywhere – from Facebook to Twitter and even LinkedIn. You can upload these photos on article directories, your website, or business directories. Photos build recognition that will pay off in the long-term.

#26 Blog

If you don’t have a blog yet then I suggest you stop reading this and start one right now. Even if you already have a website, you need a blog! Blogs give you a one-of-a-kind opportunity to connect with your local community and create that personal connection that will pay dividends in the long-term. If that’s not enough incentive, then you should also know that Google loves blogs so by blogging you will have a better chance of being ranked. This can lead to a ton of free traffic.

#27 Unlock the Power of Keywords

Getting ranked on Google is huge in online marketing. If you want to get that ranking then you will need keywords that people are actually searching for. Investing your time on a great keyword can reward you in ways that you never dreamed possible. You might need to invest a little money in a good keyword tool though if you want the best chance of this happening.

#28 Bookmark It

Social bookmarking is one of the best ways to help other people find helpful articles and blogposts. Get out there and join sites like Reddit, Dig, and StumbleUpon and bookmark your best stuff. Also, be sure to bookmark other people’s useful content so it doesn’t seem like you’re only promoting your own content.

#29 Press Releases

If you have real news to report than don’t hesitate to publish it to a press release website.

#30 Spend 30 Minutes a Day on Forums

Be sure that you monitor this time closely because it’s easy to get caught up on forums and waste an entire day. Spend only 30 minutes a day on the best forums within your niche. This has the power to increase your visibility. Also, follow the advice above and utilize your forum signature by including links to your website and information about your business. When other forum members find your posts helpful, they will be able to easily find you.

#31 Utilize the Power of Social Media

This includes Facebook, YouTube, Twitter, and LinkedIn. These are all great places for people to find your business, plus they are powerful networking tools. There are enough books that have been written about social media to fill a library so I cannot possible list everything here. Just be sure that you are utilizing the power of social media.

In summary, there are a lot of different methods of promoting your business without having to spend a ton of money. Keep an open mind and be creative. You could be well on your way to reaching out to all of those potential buyers out there.

31 Tips To Marketing On A Shoestring Budget (Part 2)

Why spend a fortune on marketing your online business when you don’t have to? You can get more accomplished and grow your business faster if you stick to the simple solutions. Years of trial and error by many other entrepreneurs have shown that these solutions all deliver amazing results. Yes, they are simple but so often it’s the simple solutions that deliver the best results.

Continuing the list of tips from the first post in the series…

#11 Work your List

Just having a list isn’t enough; you need to communicate with them. Send out great information frequently and consistently. Your goal is to become the “go-to expert” in the eyes of those receiving your emails. Once they know who you are and you have earned their trust, then they will start listening to your recommendations. Once you have earned their trust, be sure that you only recommend the best products and services to them. It takes a lot of effort to earn trust but you can lose that trust with a single bad recommendation.

#12 Create Promotions Around Silly Holidays

Almost every business leverages major holidays but you can stand apart from the crowd by focusing more on the smaller holidays. Some examples include Opposite Day, National Hugging Day, or even Do a Grouch a Favor Day, or any other day that would suit the culture of your audience. These might sound like silly holidays but you can really stand out by creating silly promotions around these holidays. Try doing a Google search for “weird holidays” to get a list. Choose a holiday and then create a promotion around it. Then track and watch as that promotion stirs up the attention of your audience.

#13 Contests

Give away something to prospects in favor of something that you need. It can be anything you choose. It could be a contest for those new to your mailing list or even a contest to see who can send you the most referrals. Heck, you can even ask them to answer a trivia question. If you offer a big enough prize, then your subscribers will not only enter themselves but might also invite others to join in for the chance to win. Contests can provide you with thousands of new customers in a very short amount of time.

#14 Volunteer

If you’re able, then try providing your services to non-profit organizations. For example, if you design websites then consider helping out a non-profit with theirs. If you write sales copy then volunteer your services in this area. The advantage is that you can grab yourself some awesome publicity while helping out an important organization.

#15 Stage a Launch

Do you have a new product, website, or service? If so, then you should create a launch instead of just releasing it. Launches turn it into a real event and get people talking about it.

#16 Make a Stand

If you really want customers to get behind your products and services then you need to take a strong stand. It must be a strong enough stand that they can relate to. The problem with most marketers is that they are afraid to take this stand because they are trying to appeal to too many people. The problem with trying to appeal to everyone is that you will wind up appealing to no one. I guarantee that you hold opinions that you could share with your audience. No matter what your niche is, you have opinions so taking a stand will give you a method of bonding with your audience. Even those who disagree with your position will bring attention to you. I do feel compelled to remind you that sometimes you will get heated responses, so it’s important that you remain professional. Never allow yourself to be pulled into an argument.

#17 Create Videos and Podcasts

In today’s world, video cameras and microphones are very affordable so there is no reason not to create a few videos and podcasts. Plus, the payback can be huge! Provide great information via a video or just create a podcast if you don’t wish to appear on camera. By doing so, you create ambassadors who will bring you new prospects from all over. As an added bonus, people who subscribe to your email list after listening to your podcast (or watching your video) are far more likely to read any emails that you send them.

#18 Form Alliances with Non-Competitors

Naturally, you’re going to want to start by forming these alliances with non-competitors who are in niches similar to yours. Just make contact and ask about a mutual agreement to promote each other to your lists. You will both expand your sales and gain new customers.

#19 Form Alliances with your Competitors

This option is best reserved for use in service niches since most successful businesses will have more customers than their business can handle. Maybe one of your competitors specializes in a specific area that you do not? Collaborating with competitors is one of the most surprising ways that you can double (or even triple) your business with very little effort.

#20 Add Value

Look at your business closely and see if there are any areas where you can add value. It can be your own products or even affiliate products but try to find ways to add value that enhances the original. For example, if you are selling a book that you wrote then consider giving the first two chapters away for free. Another example would be that if you’re giving away a free product to your email list subscribers then provide additional resources.

 

31 Tips To Marketing On A Shoestring Budget (Part 1)

Why spend a fortune on marketing your online business when you don’t have to? You can get more accomplished and grow your business faster if you stick to the simple solutions. Years of trial and error by many other entrepreneurs have shown that these solutions all deliver amazing results. Yes, they are simple but so often it’s the simple solutions that deliver the best results.

#1 Planning

There are so many new entrepreneurs who start marketing blindly without any form of plan. They have no idea what they’re doing or what they hope to achieve. This is probably the main reason why most internet marketers seem to hop from one strategy to the next without ever settling down. By sitting down and hammering out a plan of actionable steps, you are establishing a direction that you can follow. This simple step will save you countless hours, money, and makes long-term success much easier to achieve.

#2 Narrow your Niche

A huge mistake is trying to be everything to everyone. Avoid this crucial mistake by targeting a specific niche. Targeting makes it easier for you to find your ideal customers while making it easier for them to say “yes” to the services that you have to offer. I like to use the Internet Marketing (IM) niche to demonstrate this point. An IM company does not market to all online marketers. If they did, then they would face so much competition that they would likely never earn a profit. Instead, they focus on specific niches within online markets. For example, they might focus on helping chiropractors establish an online presence. That is called narrowing the niche from all online marketers to chiropractors. Another added benefit of narrowing your niche is that you’re able to charge more for your products and services while having a higher conversion rate! The bottom line is that you can earn more money with fewer customers.

#3 Your Slogan Says A Lot

Hopefully, you have chosen a great name for your business, but have you taken the time to fine tune your slogan? A company’s slogan is a short sentence or statement that is associated with that company. It determines how you answer to those who ask “what do you do?” It’s a hook and should be short, simple, and powerful. When creating your slogan, be sure that it is perfectly clear, memorable, and direct. It should be unmistakable while also sounding like it’s coming from a real person.

#4 Reach Out

Network with others who are in the same niche as you. Blog about the more successful ones and join their mail listings to see what they are sending to their customers. You might even consider buying from them or even emailing them directly. The bigger your network, the more success you will find. Never be afraid to ask questions, become an affiliate, or ask them to promote your products. Only do the latter once you’ve established a relationship.

#5 Network at Live Events

Online marketing can isolate us so much that we sometimes forget to go out and network with real people. That’s why live events are so powerful. Get out there and go to as many live events as you can afford. Don’t do this just for the training that might be offered (although some of this training is powerful) but for the opportunity to network. Take your business cards, get out there and meet real people. Exchange cards with them. Just remember that you should not try and sell to people at events. Your job is to network. Everything else comes later when you have earned their trust.

#6 Fortune is in the Follow Up

This is a famous line in marketing because it’s so true. Going out and collecting all of those business cards at live events does you absolutely no good if you do not follow up by contacting them. Follow up with everyone you meet within seven days of meeting them. You can do this either by email or phone. You might have to remind them of who you are to pick up where your conversation left off.

#7 Utilize Both Sides of Your Business Card

You’re handing them out anyway so you might as well utilize as much of your business cards as you can. Include a testimonial, invitation to a free consultation, or even link them to a free report.

#8 Ramp Up your Online Signature

So many people fail to do this that I feel compelled to list it here. Using your email signature is powerful so be sure to include your name and contact information. You should do the same with any forum that you are a member of. A cool trick is to also include a link in your signature that offers some form of free incentive.

#9 Billboards on your Vehicle

Many businesses spend thousands on billboards but never consider the fact that they could invest in inexpensive vinyl signs for their personal vehicles. It’s an inexpensive option that works wonders.

#10 Put your Focus on Building your List

Focus on building a high quality email list. Quality above quantity should be the goal here. Never miss a chance to list any prospects that are a great fit for your business.

Use These The 3 Easy Systems to Build Your List and Make More Money

The two questions that I hear a lot are something along the lines of “How do you make money quickly?” and “How do I build my list?” Well, I used to see those two questions as entirely different subjects. However, I now believe there are three solutions that do both simultaneously.

Method #1:

Give a product away
Virally attract affiliates
Build your list of buyers
AND Make Money

You are going to give a product to a consumer. Following that, you are going to ask them if they want to SELL that product for an immediate profit (100% commission).†

At first, you can give the product out in exchange for testimonials. Then you can drop the price significantly and ask those same individuals if they would like to promote the product for 100% commission. Remember to put your affiliate link inside your product that sells another product, or simply place another link to another one of your products.

Keep an open mind when it comes to finding people to promote your product. They do not have to have a list or even a website. They can draw attention to your product just by sending out tweets or making a post about it on Facebook. The download page will invite buyers to promote the product in exchange for 100% commission. This strategy will lead to a constant influx of new affiliates.

At this point, you are indeed building your email list, and you are making MONEY with the link you placed inside your product. In addition to that, you can place your “money making link” on the download page. Just be sure that your 100% commission promotion is present on that page.

Keep in mind that the building of your list is more important than making a quick buck because people on that list are the individuals who will have a tendency to buy from you in the future.

BEING SMART: Place your affiliate link inside the product and on the download page to a continuity program such as an on-going membership/software program. By doing this, you’ll get even more money (months in advance).

Method # 2:

Sell written content cheap
Provide live courses to buyers
Invite them to promote your product

This method will include selling your report very cheap (roughly $5) in an attempt to get as many successful sales as possible. Collect your testimonials and put them on your sales page. Following that, upgrade the product to a “live training” program and sell at 7-20 times the price.

Make sure that you inform all your initial buyers that they will get the training program for FREE. Then ask them to promote your training program for a 50-75% commission. Essentially all they have to do is send people to your webinar.

At the webinar make sure you include valuable information that is substantial and then promote the offer. Remember, live webinars are very successful because buyers get a feeling that it is personalized, which makes them more likely to buy what you are selling. Once again you are making MONEY and building your list.

Method # 3:

Contact forum owner
Offer 100% commissions
Recruit buyers into affiliates†

This method is very similar to method 1. However, this time you are going to give your product away, contact forum owners (as well as website owners) and introduce the idea of 100% instant commissions in exchange for their cooperation (promoting your product in banner ads on their site).

The one-time offer page will now offer buyers a 100% commission if they choose to sell your product. Do the same thing on the download page as well. Also, you can add an affiliate link inside the product and on the download page. This will allow you to make even more cash.

Remember, methods #1, and #3 are all about building a list that is comprised of people that will accept promotions from you in the future. The second priority is making money quickly.

Method#2 is essentially the reverse of this. Just think about selling a $100 training program at 50% commission. You can make some serious money very quickly. Additionally, you are building your list. You’ll actually have 3 lists. One consists of those who purchased your inexpensive product. The second is comprised of those who signed up for your webinar. Lastly, there is the list of those who made the big investment in your training program).

Now you should know that even a new marketer can make money and build a list simultaneously. All it takes is a little work, strategy, and determination.

Social Media – Gaining New Customers or Just Wasting Your Time?

Social media is all about knowing the right trick to lure your potential customer into your website. This so-called “trick” does NOT include sending them boatloads of content that may or may not be useful to them. The trick is to craft unique content for that particular customer.

Just think about fishing. If you toss out ten lines that all have bait on them, you will attract the fish, but you will fail to reel them in if you are unable to get their attention for more than just a second or two.

You need the right bait, the right hook, and the knowledge regarding what should be done once the fish are hooked.

So the logical question to ask is “what is the bait when it comes to social media?” You are trying to make use of the old saying “if you scratch my back I’ll scratch yours.”

Everyone has a problem. For example, finances, sleep, weight loss, etc. Your goal is to find these people and offer them advice on how they can fix their problem. Just think about how great it is when someone tells you some profound information that gets rid of your problem. You are so happy and so grateful that you are willing to bend over backward to help return a fraction of favor that they have done for you.

So this brings us to the next question of “what do you do next?”

Well, you should have the person in the palm of your hand. That means it is all about what you can get out of them. It might be anything from a commitment to sign up to your email list to an agreement on how much they will spend on your products.

I can tell you that you DO NOT want to use the first option of tossing out content to everyone. This technique is a complete gamble that involves you waiting for someone to contact you saying “sell me some stuff.” It does not happen very often.

That is why most social media tactics fail to be worth the time and effort.

The best option that will undoubtedly prove to be beneficial for you is to be the information person. The information person is rather vague, but it is essentially the person that puts out helpful and overall useful information to a common problem. If that information is related to your particular niche, then you will certainly be spending your time wisely because someone will benefit from your advice. Once that occurs, their love and dedication to you is a major benefit that has tons of possibilities. They might spread the word about how great you are, or they might buy $100 worth of products. They could even do both!